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The internship at Xdesign comprised of providing production help and contributing creative ideas towards graphic design projects. The agency focuses on branding and strategizing design for web and social media for local and regional clients. Inters are asked to work under the Lead Designer, Tiffanie Pitre, and the Creative Director, Hunter Territo to come up with fresh and interesting designs for their clients’ and sometimes in house work. The internship doubles as a job and learning experience to get a better grasp on the graphic design field. It requires focus and consistant creativity to keep up with the demands.

Xdesign as an agency is a very successful organization that strives to please a variety of clients and audiences. Some of the strengths of the agency are the size and quality of the environment and group. Xdesign only has 11 members, which makes the work flow easier and the quality better, as it requires personal attention and close collaboration with all members.

For students, interning at Xdesign greatly benefits the understanding of the expectations of employers and clients. It was an experience that aided my time as a student and has opened doors to future opportunities to become a member of their team.

Some projects were more difficult than others and some clients are more favorable than others, but the overall experience of working on projects with a director helps build skills to apply towards both design projects and general projects. Being able to utilize the programs necessary for this field are vital in keeping a productive work flow. It is also important to constantly research and be aware of current guidelines in the design realm. Although much of the internship took place in office, it opened doors to getting to know the advertisement community. All in all it was a great experience with very little road bumps, that helped push the skills and abilities all graphic design students struggle to achieve.

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  Narrowed down logo options for Double F Logistics. They chose to go with the first one.

Narrowed down logo options for Double F Logistics. They chose to go with the first one.

This week at X is nearing the end of my internship. Last week I tweaked some identity pieces for Manchac Lake and began working on a new logo for a transportation company owned by the same person who owns Capital City Produce. The company name is Double F Logistics and their idea of a logo definitely includes two F's. So, I got to sketching and tried to think of every none-typical way to represent two letter F's that can work well for a trucking company. Tiffany sent the client options and they got back to us rather quickly. So today I worked on imposing their logo on a truck. It will be pretty cool to see something I designed actually on a moving truck. (It's not the most amazing thing ever and I certainly had restrictions, but it's always a step up). I also helped TIffanie work on a presentation for X to give to Central Louisiana Technical Community College who chose X to go to round two for our RFP response. 

  I tried applying the logo on a 18-wheeler for the option of having decals and a wrap. 

I tried applying the logo on a 18-wheeler for the option of having decals and a wrap. 

Overall my experience has been really great. I've learned a lot about the branding/design industry and working as part of a team. I have also decided to take the full-time job offer that will begin in January, when Tiffanie leaves for 2 months. My duration plans are not completely set but I'll at least be extending my time here for another semester (even after graduation, I'll count my time by semesters). 

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Wednesday at X was short since I was leaving for Thanksgiving break. I completed what I started on Monday and helped Tiffanie with something new. She and Hunter disagreed on a particular project for an existing client, Ritter Maher. They are a local architecture firm whose modern designs made this particular project somewhat difficult. They are opening a new office in 2015 and as a Christmas gift for all of their clients they wanted to send out a bottle of champagne as a sort of announcement for the new office. Hunter wanted the bottle label to look like a champagne label, which has a very classic look to it, but because Ritter Maher's identity is fairly modern, Tiffanie had designed something that looked too far from a classic champagne label. Hunter gave me the task to try and fix it. I did a bunch of research to try and accommodate both issues. Their color and logo is already set in place so I didn't have much leeway on that so I had to use type and other elements to treat the label as a somewhat antique looking label. I did what I thought looks good and also tried to incorporate the idea that it represents an architecture firm. Hunter will send the options to the client and see what they think and hopefully next week we can come to a final state. 

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Monday at X was busy because we had to finish up a lot of work before Thanksgiving. After tweaking the business cards I had not completed last week I started working on another set for another apartment complex under Amesbury Company, called Machac Lakes. Tiffany and Krist designed a few options for the new logo but they needed me to start working on some identity options for the business cards, letterhead, and envelope, etc. That's just in the first few stages right now. 

On a more pressing matter, Tiffanie, Hunter, and I had to get all the Ruffino's Christmas campaign pieces completed. I had to basically translate what we had designed for the Black Friday campaign and turn it into Christmas info. The pieces consisted of more table tents, posters, outdoor signage or billboards, and Facebook advertisement. Everything looks similar but I had to apply it several different ways. It will be cool to see everything in print and in place over the next month both in Baton Rouge and in Lafayette. 

 

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Today at X I started on a different logo and business card redesign. This time it was for a local lawn service that X designed a business card already in the past. The previous card was very juvenile and basically followed a template from the client. I decided to rework the logo and make it more modern and professional looking. After designing a basic logo (or logos) I applied them to a few options for business cards. I didn't get to work too long on everything but I like the results I came up with. Here's a look into some of the designs. 

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Today was a cold and late start, but once I got back to the computer I had a new project to work on. Or a resist rather. I had helped Tiffanie come up with a few options for a logo for one of X's new client, Aaron's Tile Service. Since last showing the client the first options, they decided that they want something more high class or expensive looking (in the context of the business card and such). I decided to minorly rework the logo and just work on the application to make it look nicer. So far I'm working on a few options that include using a marble texture or image, di-cuts, embossing and/or leafing techniques to make it look more expensive rather than flooding it with embellishments. 

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  The logos have been blocked for client confidentiality reasons. The left are the novelty handles and the right are the generic interchangeable handles. In progress. 

The logos have been blocked for client confidentiality reasons. The left are the novelty handles and the right are the generic interchangeable handles. In progress. 

Friday I continued to work on the bar tap handle designs. Tiffanie wanted me to draw a few more options that could incorporate the needs for the client being a new brewery. However, Hunter suggested making the handles more focused on the name/kind of beer rather than the brewery. We deviated from the Louisiana icon cut in aluminum on top to something that symbolizes the beer instead. After a few more sketches, we talked and chose a few to start developing further. I spent most of the day working on the mock ups in the computer so that Tiffanie can show the client on Monday. We'll see what they come back with next week. 

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Another Monday today at X went by rather slow. I literally woke up thinking it’s Friday – but as I got settled into my desk after our meeting, Tiffanie introduced a new project. I’ll probably be working the week on it in between other small projects. It’s for the new client (company) I couldn’t mention a few weeks ago – the one that Tiffanie and I worked on the logo for. I won’t disclose the name but the company is a local brewery company. They decided on a logo (one that I hugely helped with J) and now want to start working with their 2 craft beers through tab handle designs. The first one is called Red Stick Rye and according to their prelim mock up they gave up they want a literal stick as the tap handle. I took that and tweaked it a little bit but as of right now the concept is still literally a stick. Their other beer is a honey infused cream ale called Swamp Swarm and they obviously want to incorporate a bee or honey in some way. I like this one better for a novelty tap handle because there’s more options. The sketches I’ve come up with so far incorporate the honey wand with barley and another favorite one with the beehive and dripping honey. I also want to provide them with more generic options so that when they start introducing a variety of craft beers they can incorporate a similar design style to each tap handle and eventually the beer cans or bottles. It’s a fun project so far! I’ve never really worked with designing a 3D novelty object or product so it’s cool to play around with all the possibilities. 

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Today is Friday. Another donut day at X: my favorite. But it’s starting to wear on me – I’ve become completely dependent on their donuts, leaving my house without even a piece of fruit! Anyways, today was a good day. I got to finish up searching through all the thousands of pages on iStock for blog post images for Home Buyers Discount. Tiffanie and Gibby have been working diligently to set up a blog site and email blast template for HBD and I was here to help out. Sydney our copywriter came up with 11 blog posts based on specific merchants who sponsor HBD and utilize the website for clientele in Baton Rouge. The blog posts were specified towards different home businesses like roofing companies, security alarm companies, electricians, etc. I searched for days for good images and then Tiffanie and I set up a template for ads and e-blasts highlighting a different topic each day. I was introduced to Mail Chimp to manage and send e-blasts on a mass scale. I simply had to go in an replace and edit things within the program, sometimes using code, sometimes just clicking. I got the hang of it and spent majority of the day just moneying around on mail chimp.

Because today is the first Friday of the month, I got to attend another AdFed meeting at Jubans. It as always was delicious and interesting. Today featured a prop artist from Louisiana who now works in LA on the Jimmy Kimmel Show. He showed some of his work and I got really inspired. Even from a small town in Louisiana, it’s possible to find your niche in a big industry. 

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Today was a short day for me at X but I got to help Hunter design and tweak the football t-shirt we do for all the X clients to wear at LSU home games. This game is for the Alabama game so Hunter came up with the idea of using the crying Alabama fan image and say “Roll Tears Roll.” He was struggling to get a good filtered image to be screen printed so I worked on that for a bit. He basically said “I give up, Simone. Go fix it. You have 2 hours.” I was quite intimidated but I think I showed Hunter that I could do it!

Among some of the major projects going on in the office, I’ve been working a lot with the small projects too. Tiffanie needed me to recompose a file for TEA who needed a folder printer spec for Vista Print. (Tiffanie was pretty annoyed having to work with Vista Print, especially since the design was already laid out for a local printer). Anyways, I simply had to re-lay out the design in a template for Vista Print. Tiffanie helped me in understanding a few good tips and tricks in Illustrator too. I enjoy watching her work because I can see how she utilizes the programs because I’m actually still in the beginner stages of technical skill. She has faith in me that I’ll learn it all though! :)

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